fc.
a partnership proposal
bro dates
with jeet kapoor
"the first rule of fight club is to talk about fight club.
and we're doing it over drinks."

hey Rahul and Akash,

Both of you have expressed your support for what Fight Club is building. This is the first time we're asking for something structured, because we've built something that gives you something real back.

what this is

Bro Dates with Jeet Kapoor is a video interview series where Bangalore founders sit down, have a real conversation, and get honest about the things that don't usually make it into a pitch deck. The emotional cost of building. Identity shifts. What boyhood taught them about being a man. What they did with their hardest years. Where they found their footing.

The series is produced by Fight Club India Foundation and hosted by Jeet Kapoor. FC designs the conversation architecture for each guest, grounded in research into their specific life arc. Jeet brings the room alive. Together, the result is content that is genuinely about something.

The goal is simple: showcase men doing it well. Men who built things and stayed human through it.

"The first rule of fight club is to talk about fight club. And we're doing it over drinks."

the drinks narrative

FC has spent the past year running spaces where men have honest conversations. What we've seen consistently is that when the room is right, vulnerability follows. That's what we want to showcase.

Both DRIX and Local Ferment Co belong in that room. What's in the glass is part of the signal, and we want to show that the choice of drink is yours, and it doesn't always have to be alcohol.

Both brands already sit in the space FC is building toward. We want them visible in it.

what it looks like

episodes
6 episodes, 12-20 minutes each
host
Jeet Kapoor, content creator, 15k followers
primary platform
YouTube, distributed across FC's channels and a dedicated series page
social content
3 short clips per episode for Instagram and beyond
guests
6 Bangalore founders, 10k-50k+ followers, selected for reach and story
conversation design
FC researches each guest and builds the arc. boyhood to manhood, career pivots, the provider identity, what helped them grow.
shoot locations
Episodes filmed at cafes that stock your drinks. We'd welcome your help narrowing down a few that work for the format.

Each episode opens the same way: "the first rule of fight club is to talk about fight club, and we're doing it over drinks." From there, the conversation belongs to the guest.

We also welcome suggestions on founders. If there's someone in your network who carries a good story, bring them in.

what each brand receives

Brands alternate by episode so positioning is clean, unambiguous, and owned.

Brand featured in episode thumbnail
Branded episode posts on FC's channels and the dedicated series page
Tagged mentions across all episode content
Full rights to reshare episodes and clips on your own channels
3 short clips per episode, formatted for social, featuring your brand
Brand visible on the interviewee's channels when they share their episode

co-creating this together

Fight Club India Foundation — production and editing (6 episodes)
₹50,000
DRIX — contribution toward host fee
₹25,000
Local Ferment Co — contribution toward host fee
₹25,000
total series investment
₹1,00,000

FC covers production. You together cover the host. That's the split.

why this, why now

Both of you have been showing up for FC in ways that have mattered. The drinks at events, the conversations, the quiet backing. This is us building something together that goes on record, reaches audiences, and does real work for the narrative we're all trying to push.

FC is putting in the same amount we're asking from both of you combined.

If there are questions, things you want to shape, or a founder you already have in mind, we'd love to hear it. The conversation can start now.

may — june 2026

may 2026
Guest confirmations locked. All 6 shoots completed.
may — early june 2026
Post-production. Editing, clip cuts, branded assets prepared.
june 2026
Series goes live. Episodes published on a rolling schedule across FC's channels and the dedicated series page.